"Weaving With Blogs All The Way To The Bank" - Just Released - Triple eBay and Amazon Sales
SurvivingEbay.com News, Sept 15, 2008, Vol 1, No 7
Learn to Earn on EBay and Beyond, written by Sally Olson
How to Use eBay's Keyword Research Tool to Improve Your "Best Match" ranking.
About This Video
All of us have heard rumors about how to improve our standings on the "Best Match" search engine. We've been told that higher DSR's definitely rate higher placement. Feedback percentage helps. Recently, eBay made it clear that whoever offers FREE shipping will jump up the list. In a couple of months, sellers who sell the most of something will place higher. This is bad news for small PowerSellers.
In order to combat that clear disadvantage, it is critical that you begin looking into "keyword" improvement for your listing title. Good keywords in eBay listing titles can beat out the competition. Give it a try.
Tired of sagging sales on eBay? Having trouble navigating Amazon? Here is your chance to build your own sales platform, with your rules and your products. Sell on eBay, Amazon and your own platform and triple your sales income. Easy to follow instructions.
Weave all your platforms, including eBay and Amazon together into a giant "Sales Machine". Build a Blog in 3 hours. Build your eCommerce site in 3 hours. Expand your internet selling and work fewer hours. If you are serious about selling on the internet, then this program is for you.
After 3 months of putting together screencasts, I am proud to introduce Weaving With Blogs All The Way To The Bank.
There are tons of programs out there like this that show you how to make blogs, but they don't show you how to weave all yours sales platforms (including eBay and Amazon stores) together into a "Sales Machine".
Almost every week the eBay platform has made announcements that have lowered my sales. It seems the only solution I have is to list twice what I did last year and even then, my sales are still down from August 2007.
I read a fascinating statistic that only 18% of all internet sales come from eBay. Amazon is slightly higher. So, if I am doing my math, that leaves 60+ % of the buyers out there that I never reach by staying on just eBay and Amazon.. Watch an 8 minute video about how this program works. This is your chance to build a blog and eCommerce site and weave them into a "Super Store" with eBay and Amazon.
2- MUST HAVE Amazon.com Selling Books - Learn to Sell on Amazon.com
Sellers have been leaving eBay and going to Amazon. If you are looking for a guide to help weave you through the Amazon.com platform - registration, listing, buying books etc. Then both of these books are a must have.
I have always been curious about listing on Amazon.com. But, I thought it would be complicated and really time consuming. I had heard rumors that Amazon is much more restrictive than eBay. When I purchased both these books, I realized how wrong I had been. I will be spending all of the next 2 weeks buying used books and selling them on both eBay and Amazon. Without these two books, I would have never seen how easy it is to work with Amazon. Especially when I heard they have tremendous customer service. Here's a couple of things I learned right away:
Amazon buyers are known to be more affluent.
Amazon buyers rarely buy on eBay
You gain a whole new audience that would never go to your eBay store
There are no listing fees
List something one time and let it sit until it sells
Some items sold on eBay are not allowed to be sold on Amazon and vice versa
Both writers are extraordinarily talented. They both have a down home spin on explaining the ins and outs of dealing with Amazon.
Selling On The River
Selling On The River is 50 pages loaded with extremely simple, step by step instructions as to how to register on Amazon and begin listing your items. The graphics and accompanying text just make it easy. I immediately gained confidence reading Steve's book that I could list and sell with not too much trouble.
EXCERPT
STEP 1: Classify Your Product
Type a few simple keywords into the search box to determine the proper category for your product. For best results, use basic words about the product. This page will seem familiar to eBay sellers, since it’s similar to eBay’s category finder. Use the "Search for your product's category" box to locate the category classification for the product you
want to add to Amazon. Or just as with eBay, you can browse the categories and subcategories to choose the best one on your own.
TIP: Choosing the best category ensures you’ll see the most appropriate data fields for your product in the next steps. It will also place your product where buyers find similar items in the Amazon catalog. Don’t try to be clever here, put your item in the proper category.
I also want to mention that Selling On The River has an amazing screencast where he visually shows you how to create your own Product Detail Page.
How To Sell Used Books on eBay, Amazon, and the Internet
Skip's book is 150 pages of top notch reference information plus the basics of listing and shipping your item once it is sold. This is the book you want to take with you when you go to the store to buy used books. . It is truly a reference book for you. He begins offering you several "business" solutions. He explains what equipment he uses for shipping and even links to the companies where he purchases his supplies. He has a no nonsense realistic approach that gives you the information you need to stock your shelves with used books that will earn you good returns on your investment..
EXCERPT
For every 100 books you buy:
• 1 or 2 books will be a real find and will sell quickly at an extreme markup (i.e. You buy a book for one or two dollars and it sells for $50 or more 3
• 8 to 10 of them will sell very quickly (within 30 days) at a very high markup (200%–500% or more)
• Approximately 25 of them will sell within 60 days at a moderate markup (100%–200%)
• Another 40 or so will sell within 60–90 days at a small—but still profitable markup (50%–100%)
• The rest of them (about 20–25) will either never sell, or you will sell them at close to cost
Both Books
I would strongly recommend that when you purchase both books you PRINT them out. Either do it on your computer or drag them over to Kinko's and ask for 3-hole punched paper. Put them in a binder and you now have everything you need to be a successful seller on Amazon.com (plus improve your eBay selling of books as well).
Fixed Pricing for eBay Sellers - Is eBay Cuddling Up to Sellers?
Just when eBay sellers figured eBay was trying to discourage them from selling they come up with an announcement that reels the sellers back in. eBay announced that on September 16, 2008 sellers could list Fixed Price items for 35 cents. And they could list them for a variety of days such as 7 or even 30 for the same cost. The big plus here is that all items will be in the search engine.
If you list items in your store inventory - even though it costs practically nothing, you are not included in search engine results. Now you could literally list those items inexpensively as Fixed Item Price and they will be included in the search engine.
I don't know about you, but it has taken 3-4 months for some of my Store Inventory items to sell and I know that part of that is because it's not in the search engines. So this gives me, at a reduced cost, the ability to sell slow moving items at a much faster pace.
There is a definite down side to this. What if thousands of sellers empty their store inventories and put them in the search engine? This is, in my opinion and many others, an attempt on eBay to alter their platform to Fixed Prices which have become increasingly popular.
My New Blog - The Zen of Internet Marketing
While I was making my screencasts for "Weaving With Blogs All The Way To The Bank" I built my own blog in the screencasts just to show everyone how simple it is. Take a look at it. I will be placing articles there at the rate of about 2 per week. This is the actual blog that you build in the Weaving With Blogs program, so take a look. It took me 3 hours to put this together. Notice that I am advertising and setting up affiliate links. I had a ball doing this. It was as much fun as when I sold my first stuff on eBay. Take a look at my new Blog - The Zen of Internet Marketing
Just added: A Tools Page
I don't know about you, but I love a website that has some free tools or links to free tools. So, I have now made my own tools page. Everything is free and I will be adding to it weekly for a while until I get a lot. If you know of a great tool or tool page please email me.
Sunday, September 15, 2008
NEW YORK (Reuters) - U.S. online auctioneer eBay Inc may cut 1,500 jobs, according to an article in Barron's weekly, citing a report published last week by investment-research firm Wedge Partners.
The Wedge report, according to Barron's, said eBay's business was "deteriorating" and the company was readying layoffs that could affect 10 percent of its 15,000 employees.
Wedge Partners and eBay could not immediately be reached for comment.
(Reporting by Martinne Geller; Editing by Ted Kerr)
News broke this weekend of the impending layoffs of possibly 10-15% of eBay employees. This comes on the heels of sagging sales by small Powersellers and an unbelievable number of platform changes that have impacted both sellers and buyers on eBay.
It is rumored that the easiest to dismiss or just lay off will be the lower paid "no golden parachute" group of employees. eBay exec's with Golden Parachute packages that give them 2 years prepaid salary and more will be expensive and difficult to dismiss. So, just how this will go down and when is still a mystery. eBay remains silent and unreachable.
My theory is that like any employee of this company that treats it's paying sellers the way sellers have been treated this year should be shown the door. The "dashboard" recently crashed and gave 20% discounts to people who didn't sell anything. They had to shut it down temporarily to figure out what happened. Last week it was discovered that the "Best Match" was showing the reverse listings so that people with the worst DSR's, Feedback and shipping policies were ranked at the top. They disabled "Best Match" until they could figure that one out. Also, it is interesting to note that they didn't act on or discover this discrepancy for almost 2 weeks even though hundreds of PowerSellers were calling and complaining. They saw it as a PowerSeller problem - you know, just a bunch of whinners.
It will be interesting to see how this all runs its course. In between, I intend to continue to sell on eBay, Amazon and my own website.
